How Your Brain Works

1 Cognitive Biases & Decision Making

1.2 Confirmation Bias

1.3 Loss Aversion, Sunk Cost & Framing

1.4 Survivorship Bias

1.5 The Dunning-Kruger Effect

1.6 Bandwagon Effect & Choice Architecture

2 Memory, Perception & Reality Distortion

2.1 Reconstructive Memory

2.2 False Confessions

2.3 The Peak-End Rule

2.4 Change Blindness

2.5 Placebo & Nocebo