How Your Brain Works

1 Cognitive Biases & Decision Making

1.2 Confirmation Bias

1.3 Loss Aversion, Sunk Cost & Framing

1.4 Survivorship Bias

1.5 The Dunning-Kruger Effect

1.6 Bandwagon Effect & Choice Architecture

2 Memory, Perception & Reality Distortion

2.1 Reconstructive Memory

2.2 False Confessions

2.3 The Peak-End Rule

2.4 Change Blindness

2.5 Placebo & Nocebo

3 Cognitive Dissonance & Belief Systems

3.1 Cognitive Dissonance & Effort Justification

3.2 Belief Perseverance & Motivated Reasoning

3.3 Identity-Protective Cognition

3.5 Self-Justification Spirals

4 Emotional Regulation & Motivation

4.1 Emotional Regulation

4.2 Self-Determination Theory

4.3 The Overjustification Effect

4.4.1 The Habit Loop

4.4.2 Tiny Habits

4.4.3 Habit Stacking

4.5 The Scarcity Mindset

4.6 Emotional Granularity

4.7 Delay Discounting