Influence and Persuasion

1 The Six Principles of Influence
1.1 Reciprocity
1.2 Commitment and Consistency
1.3 Social Proof
1.4 Authority
1.5 Liking
1.6 Scarcity
2 Pre-suasion
3 Door-in-the-Face
4 Mere Exposure Effect
5 Halo Effect
6 Variable Ratio Reinforcement
7 Dopamine Loops
8 Dark Patterns